NEW! Marketing Manager
Beacon Healthcare Systems Inc. is an exciting software as a service (SaaS) company thriving in the healthcare space. We provide compliance and regulatory software modules for applicable stakeholders in the health insurance Industry.
Location:
Remote – Large Metro area preferred – top 10 MSA
Travel occasionally for, but not limited to, customer meetings, trainings, events
Description:
Reporting to the SVP Revenue & Client Management, our ideal candidate has five years of experience: b2b healthcare marketing, digital “chops” i.e., SEO, ppc, social media experience, and strong writing skills.
We need to replace our leads which used to come from in-person conferences, and in general, we are elevating our game.
The Marketing Manager will improve the performance of ad campaigns, digital campaigns, and our social media. He/she will manage the marketing budget, ensure our marketing materials are in line with our brand identity and that the team is using the right marketing collateral. To be successful in this role, you must have hands-on experience with web analytics and be able to turn creative ideas into leads.
The Marketing Manager will have:
- B2B healthcare industry experience
- Strong digital knowledge in the following areas
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- Website analytics tools (e.g., Google Analytics)
- Google AdWords – set up and optimize
- Social media especially LinkedIn
- Newsletters (content, tools, optimization)
- Strong writing skills to produce engaging content for website, collateral and email campaigns
Responsibilities include:
- Strategic and tactical delivery of marketing campaigns to drive leads
- Improvement in quality and writing of our collateral and newsletters
- Marketing campaigns from ideation to execution
- Variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis
- Marketing budget (which includes conferences, emails, resources, memberships) on a quarterly and annual basis and allocate funds wisely
- Marketing material including collateral, website, webinars, conference materials, case studies, white papers, presentations, presentation templates.
- Measurement, reporting and optimization of all marketing initiatives
Beacon Healthcare Systems is proudly an equal opportunity employer. The company is headquartered in Huntington Beach, CA
Respond to Pamela Raley– SVP Revenue & Client Management Email: praley@beaconhcs.com